Graduate School of Comprehensive Human Sciences,
Master's Program in Health and Sport Sciences : Teacher introduction :

Title, Degree:Associate Professor, Ph. D.(Sport and Wellness Promotion)

NAKAZAWA Makoto

NAKAZAWA Makoto
 
【Research Theme】
Fan Comminity, Sports Marketing, Sports Consumer Behaviour
【Main Works】
Nakazawa, M., Funk, D., Kuroda, Y., Yoshida, M., Yoshioka, N., & Iwamura, S. (2021). Inappropriate behaviors by sports coaches in Japan: Based on the online survey for coaches licensed by Japan Sport Association. The Bulletin of Faculty of Health and Sports Sciences, University of Tsukuba, 44, 79-92.
Yoshida, M., Gordon, B., Nakazawa, M., & Yoshioka, N. (2021). An Integrated Model for Stadium Atmosphere and Stadium Attachment: An Empirical Test in Two Baseball Stadium Contexts. Sport Marketing Quarterly, 30(2), 95-110.
Gordon, B.S., Yoshida, M., Nakazawa, M., & Bass, J. (2021). The Role of Pride Feelings in the Team and Fan Community Identification Processes: An Empirical Examination in Professional Sport. Corp Reputation Rev, 24, 76-94. https://doi:10.1057/s41299-019-00092-y
 
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