KANG Taeahn

Title, Degree
- Assistant Professor, Ph.D
- Trios
Research Theme
- Sport Marketing, Sport Sponsorship, Sport Consumer Behavior, Sport Management

Main Works (Publication & performance up to 2)

1) Kang, T., & Matsuoka, H. (2023). The negative effect of CSR-CSI domain overlap in CSR-linked sport sponsorship. Journal of Business Research, 156, 113527.

2) Kang, T., & Matsuoka, H. (2021). The effect of sponsorship purpose articulation on fit: Moderating role of mission overlap. International Journal of Sports Marketing and Sponsorship, 22(3), 550-565.